The Atlanta Hawks will pay homage to Magic City, one of the city’s most iconic cultural institutions, during their upcoming home game against the Orlando Magic on Monday, March 16. The team is set to transform State Farm Arena into a celebration of Magic City’s vibrant history and its significant influence on Atlanta’s music and nightlife scene. Fans attending the game will experience exclusive event-themed merchandise, special halftime performances inspired by the club’s legacy, and unique in-arena activations that highlight the stories and sounds that have made Magic City a cultural cornerstone.

In addition to the game-day festivities, the Hawks have organized various community-oriented initiatives aiming to recognize the impact of Magic City beyond entertainment. Highlights include:

  • Spotlight Series: Video tributes displayed on the arena’s big screens featuring testimonials from legendary artists and local influencers.
  • Charity Auction: Limited-edition memorabilia linked to Magic City’s famous moments, with proceeds supporting Atlanta-based youth programs.
  • Interactive Art Exhibit: A pop-up gallery hosted in the concourse showcasing the club’s role in shaping Atlanta’s identity.
Event Time Location
Magic City Tribute Performance Half-time State Farm Arena Main Court
Charity Memorabilia Auction Post-Game VIP Lounge
Interactive Art Exhibit Gates Open – First Quarter Concourses