LeBron James is among the biggest athletes in American historical past, the NBA’s all-time main scorer, the face of Staff USA on the Olympics, an imposing determine with a authentic declare to GOAT standing.
And in his ongoing battle with Stephen A. Smith, he’s getting whomped like he’s an elementary faculty child preventing a excessive schooler.
The after-school slapfight metaphor is the appropriate one; at a time when we now have some extremely compelling sports activities tales — the NCAA event, Opening Day, NBA playoff pushes, Alex Ovechkin’s Gretzky chase — the Stephen A.-LeBron kerfuffle is absorbing an inordinate share of the oxygen within the room.
(Sure, we all know this text is barely contributing to that. We’re conscious of the irony.)
You realize who the contributors are on this little drama — James, the perennial All-Star and face of the NBA for many years, and Smith, the present face of ESPN who’s “opinionated” in the best way the ocean is “damp.” Their present feud started a couple of weeks in the past, when James approached Smith earlier than a recreation to take difficulty with the best way Smith had been railing on James’ son.
Rattling LeBron stepped to Stephen A Smith👀👀👀 pic.twitter.com/ZJIDcPU4dL
— LegendOfWinning (@LegendOfWinning) March 7, 2025
In army phrases, James remains to be preventing the final struggle, and confronting Smith publicly was a critical tactical error. James got here of age earlier than social media, when an athlete’s glare was sufficient to ship most journalists scurrying to craft an apology. Lately, riling up an athlete is a straight path to a few of that treasured viral #content material.
.@stephenasmith describes his second with LeBron James final evening at Lakers-Knicks. pic.twitter.com/ZZyUnOOwYZ
— First Take (@FirstTake) March 7, 2025
“That was LeBron James coming up to me, unexpectedly I might add, to confront me about making sure that I mind what I say about his son,” Smith later stated on First Take, larding his phrases with absurdly over-the-top gravitas. “Can’t repeat the words because they ain’t suited for FCC airwaves. That’s what he was doing.”
(Put apart the truth that James shouldn’t have been losing time defending his son within the first place. On this, Stephen A. is nicely inside his rights as a commentator — Bronny is a literal NBA participant, not some nameless child making an attempt to keep away from the highlight. The likelihood for criticism — even misguided or biased criticism — is what all these zeroes within the paycheck are for.)
The second that James stepped to Smith, he stepped onto Smith’s unfriendly residence court docket. In basketball, Stephen A. may get 100 possessions in opposition to LeBron and by no means rating a degree. However within the enviornment of debate, significantly a debate the place the opposite particular person isn’t even in the identical state? Nicely, that’s the place Stephen A. places up Wilt numbers. Info, courtesy, frequent sense — they journey the bench in Stephen A.’s world; angle and quantity are what win video games. LeBron was screwed the second he thought he may silence Stephen A.
Earlier this week, James talked in regards to the incident on Pat McAfee’s present. “He’s gonna be smiling from ear to ear when he hears me talking about him,” James stated, understanding that he was solely feeding the beast whilst he criticized it. From there, Smith criticized James for criticizing Smith for criticizing James’ household … and spherical and spherical all of it goes.
The factor is, in contrast to in actual, authentic sports activities, media slapfights haven’t any shot clock, no time restrict, no end line. We’re in an period now the place the precise video games matter lower than what the loudest members of the viewers take into consideration these video games. Highlights come and go, however scorching takes burn on and on. James is aware of that by criticizing Smith, he’s solely giving Stephen A. precisely what he desires — the chance to rage, declare victimhood and fill airtime.
And in contrast to actual, authentic sports activities, we don’t come away from a pitched media battle of noise and angle feeling impressed or ecstatic. It’s all simply so rattling pointless and exhausting, and we at all times swear we’re completed with all of it … proper up till the subsequent spat flares up.