The iconic arena, home to Philadelphia’s beloved Sixers, has embraced a new identity that honors the city’s rich cultural fabric. The new name is a nod to the region’s historical landmarks and influential neighborhoods, symbolizing a deeper connection between the team and its passionate fanbase. This rebranding effort aligns with the Sixers organization’s commitment to celebrating local pride while creating a more immersive and engaging game-day atmosphere.

Alongside the renaming, significant upgrades are planned to enhance the fan experience and modernize the facility. These improvements include:

  • State-of-the-art audiovisual systems to deliver crystal-clear visuals and sound throughout the arena.
  • Expanded premium seating options, offering exclusive amenities for season ticket holders and VIP guests.
  • Upgraded concession stands featuring locally sourced food and beverage selections.
Upgrade FeatureExpected CompletionFan Benefit
4K Video BoardsWinter 2024Enhanced Visual Experience
Luxury SuitesSpring 2025Exclusive Comfort & Services
Local Food VendorsFall 2024Authentic Philadelphia Flavors