The recent acquisition of the Connecticut Sun by the Steve Pagliuca-led ownership group has injected fresh enthusiasm into the WNBA, yet the league remains cautious about the proposed relocation to Boston. While ownership change often signals opportunity, WNBA officials emphasize the importance of preserving the Sun’s strong regional fan base and community ties in Connecticut. Sources close to the league note that any move must carefully consider the potential impact on attendance, local partnerships, and long-term brand stability.

Key concerns outlined by WNBA leadership include:

  • Market Saturation: Boston’s existing sports landscape is crowded, with the Celtics, Bruins, and Red Sox commanding major attention.
  • Fan Loyalty: Evidence suggests a loyal Connecticut fanbase that could erode if the team leaves.
  • Venue Logistics: Securing a suitable arena with appropriate scheduling slots remains a challenge.
FactorConnecticutBoston
Average Attendance (2023)6,200Projected 5,800*
Local SponsorshipsStrong and GrowingUncertain
Competition for Arena DatesLowHigh

*Projected attendance based on initial market analysis